This Ad Has a Secret Anti-Abuse Message That Only Kids Can See

In an effort to provide abused children with a safe way to reach out for help, a Spanish organization called the Aid to Children and Adolescents at Risk Foundation, or ANAR for short, created an ad that displays a different message for adults and children at the same time.

The secret behind the ad's wizardry is a lenticular top layer, which shows different images at varying angles. So when an adult—or anyone taller than four feet, five inches—looks at it they only see the image of a sad child and the message: "sometimes, child abuse is only visible to the child suffering it." But when a child looks at the ad, they see bruises on the boy's face and a different message: "if somebody hurts you, phone us and we’ll help you" alongside the foundation's phone number.

The ad is designed to empower kids, particularly if their abuser happens to be standing right next to them. And while this is a great and worthwhile use of lenticular images, how long will it be before toy companies start doing to the same thing to hawk their products directly at kids? [YouTube via PetaPixel via DIY Photography]


5 fun and odd gadgets from CES

Las Vegas (CNN) -- Judging by a preview event at this year's Consumer Electronics Show, one big gadget trend this year will be sensors that track almost everything in your daily life. There are sensors to track your home, your security systems, your pets, your plants, your weight and, in the case of a new "smart fork," even how fast you eat. CES, the world's biggest electronics trade show, officially opens its doors Tuesday and runs through Friday. But at Sunday's preview event here, select companies offered the first real peek at what kinds of products we're likely to see the most over the week. Here are five of the more fun gadgets we spotted.

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These Are The Biggest PR Disasters Of 2012

From corporate social fails to "pink slime" scandals to Apple launching a widely hated mapping feature, 2012 was filled with epic PR disasters. While many of the public relations nightmares were due to typical company failings, others were unique to the digital era. All it takes is a single employee's bad tweet — like a Burger King staffer standing in a tub of lettuce — to send corporate headquarters into damage control mode. We've collected 10 of the worst PR disasters of the year.

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Amazing lecture by the late Alan Watts.



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