Tuesday
Jul302013

POSTER DESIGN - ADULT RECESS

 

CLIENT: ADULT RECESS | POSTER DESIGN

Tuesday
Jul302013

FLYER DESIGN - DCIN/VENERATE

 

CLIENT: DCIN/VENERATE | FLYER DESIGN

Tuesday
Jul302013

FLYER DESIGN - BALKAN NIGHTS

CLIENT: BALKAN NIGHTS | FLYER DESIGN

Thursday
May162013

The 13 Most Drastic Big Brand Logo Changes Ever Seen

Most logo changes by big brands are subtle.

Some, however, are so drastic that the new marques look like they have been created for completely different companies.

Think Coca-Cola — since the 1880s, its logo design has barely evolved. The Coca-Cola logo is ubiquitous and consistent, and it pays off: Coca-Cola is widely regarded as the most recognized brand worldwide.

But logo recognition is clearly not everyone's top priority. It's a leap of faith to conduct a major logo design overhaul, but many big brands are still willing to take the risk, evolving to the point that their new logos look nothing like the originals. Apple, for instance, has evolved through a huge range of different looks.

We've compiled some of the most drastic logo redesigns in brand history. Double-takes guaranteed.

Check out the drastic logo evolutions >



Read more: http://www.businessinsider.com/shocking-drastic-logo-changes-2013-4?op=1#ixzz2TQVFhEha

Tuesday
May142013

15 Corporate Logos That Contain Subliminal Messaging

 tostitos logo

Tostitos

Do the t's in this logo make you hungry? (Look for the people sharing chips and salsa)

Whether you realize it or not, a brand's logo speaks to its viewer on many levels.

 

There's the recognizability factor—if a logo is too complex or unrelated to its brand, it risks being glanced over without communicating its brand's message. And companies risk annoying their consumers when they make drastic changes to logos people love.

But a closer look at some logos reveals subtle, barely there marketing tactics.

You may have noticed the subliminal features of some of these designs in the past. But have you looked hard enough to see them all?

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